Boston loves to root for the underdog, but you can’t root for what you can’t see. This pro-bono campaign sheds light on the opioid epidemic that has ravaged the city’s homeless community, while serving as a rallying cry for everyday Bostonians to help fight back. We encourage potential donors to rethink the stigmas associated with opioid addiction, inspiring them to give Boston’s underdogs a second chance. This comes in the form of donations to help fund the Supportive Place for Observation and Treatment (SPOT).
Art Director: Ursula Nickerson
Copywriter: Patrick Clapp
Creative Director: Melissa Cartwright & Chris Pinkham
Videographer: Jeremy Ramirez
