Health care isn’t a topic that’s especially fun to talk about. The system is complex and confusing. Costs are rising for businesses. And on an individual level, staying healthy can be a long, tough road. After several quiet years, we needed to re-establish Harvard Pilgrim’s voice as a forward-thinking industry leader.
I ideated short-handing their name to ‘HaPi’, which helped the brand add a little joy and positivity to the conversation. The campaign brings to life Harvard Pilgrim’s unique role serving as a guide to improved health care outcomes for the communities it serves. ‘HaPi’ has now served as a larger brand platform for years following the launch.
Art Director: Ursula Nickerson
Executive Creative Director: David Leonardi
Copy Creative Director: Melissa Cartwright
Editor: Jeremy Ramirez
