For WHOOP’s limited-edition Summer Brights collection, we reimagined what performance looks like in the heat of summer—not just in the gym, but everywhere life happens. This campaign was designed to blur the lines between sport and lifestyle, with a bold visual identity that celebrated movement, rest, and personality—poolside, courtside, and everywhere in between.
Shot locally with a lean crew and scrappy energy, we leaned into vibrant color blocking, natural light, and dynamic motion to make the bands pop. From sun-drenched recovery moments to explosive action shots, we captured WHOOP’s evolving place in wellness culture: not just for the pros, but for anyone showing up for themselves.
This campaign marks a shift in tone—less performance pressure, more personal expression.
Bright bands. Bold energy. Real life in motion.
Creative Direction: Ursula Nickerson
Photography: David Salafia
Production: Jessica Oldham
