Throughout the month of October in 2021, WHOOP partnered with podcasts The Joe Rogan Experience, Your Mom’s house, Bertcast, and 2 Bears 1 Cave to participate in Sober October, a month dedicated to abstaining from alcohol and drugs. Show hosts (Joe Rogan, Tom Segura, Bert Kreischer, and Ari Shaffir) monitored their physiological data to validate if their abstinence would correlate to changes in their recovery, cardiovascular exertion (strain), and sleep performance.
This was the single biggest mass consumer project WHOOP had undertaken to date. And no wearable device was better suited to bringing to light the positive effects of such a lifestyle change than WHOOP.
Sr. Art Director: Ursula Nickerson
CMO: Antonio Bertone
Videographer & Editor: Joe Carlino
