URSULA NICKERSON
today.gif

Gen4 LAUNCH

One of the biggest updates yet: the launch of WHOOP 4.0. We launched a brand new piece of hardware, a new suite of product features, along with a our very own apparel line, WHOOP BODY. We developed a complex series of comms to launch the campaign.

Creative Direction: Ursula Nickerson
CMO: Antonio Bertone
Agency: Stept Studios

 
 

For the first time in 2 years, WHOOP had a new product to launch, in a big way. And beyond being a product launch, we needed to convince current members WHY they should switch to WHOOP 4.0, what WHOOP BODY has to offer to them, and, ultimately, attract new members. We created a brand campaign that drove awareness, excitement, showed up in the Super Bowl (!), and ultimately sold out the WHOOP 4.0 product.

Creative Direction: Ursula Nickerson
CMO: Antonio Bertone
Agency: Stept Studios
Photographer: Joao Canziani / Ethan Gulley
Director: Pat Hall / Gianluigi Carella