WHOOP teamed up with premium athletic wear brand Reigning Champ for a limited collection of apparel. Instead of focusing purely on performance, we captured the in-between authentic moments outside of the gym to showcase how rest days are key when it comes to recovery. Shot on location in Boston with a small crew during COVID-19.
Role: Art & Creative Direction
Photographer: David Salafia
Producer: Jess Oldham
WHOOP teamed up with premium athletic wear brand Reigning Champ for a limited collection of apparel. Instead of focusing purely on performance, we captured the in-between authentic moments outside of the gym to showcase how rest days are key when it comes to recovery. Shot on location in Boston with a small crew during COVID-19.
Role: Art & Creative Direction
Photographer: David Salafia
Producer: Jess Oldham
