Led the design and marketing for Fi Collars' first major collaboration with Strava, a perfect pairing that combined Fi’s advanced dog tracking technology with Strava’s renowned fitness tracking capabilities. This integration provided a synchronized activity monitoring solution that was ideal for active pet owners, enhancing community engagement through features like joint activity challenges and leaderboards. The collaboration leveraged targeted marketing campaigns and influencer partnerships to maximize reach and engagement. By aligning both brands' focus on health and performance, the project significantly expanded Fi’s user base and reinforced its position as an innovator in the pet tech and wellness sectors, setting new standards for partnerships in the tech and wellness industries.
Creative Direction: Ursula Nickerson
Video/editor: Ansel Dickey